The Inspira thus shares most of its components, including the powertrain which is imported in fully assembled form from Mitsubishi Motors Japan, with the Lancer. Mitsubishi allowed Proton to rebadge the Lancer under conditions that there were no changes to any key features. This enables the Proton Inspira to be marketed at a cheaper price. Proton group managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir has reportedly said that it would cost Proton as much as RM700 million (USD230 million) to develop a new car from the ground up but only half the amount via its collaboration with Mitsubishi Motors. Proton continued to independently develop 6 more models after that. A practice Proton had moved away from, with the release of the Proton Waja in the year 2000. However, certain parties have criticised Proton for returning to the practice of rebadging cars. Not only are import duties much lower, but the investment Proton made to produce the model locally entitles it to financial incentives from the government that allows it to bring down prices. Price-wise, the Inspira costs significantly less than the Lancer in Malaysia because it is assembled locally, whereas the Mitsubishi is imported as a CBU from Japan. ġ,100 orders were received within the first 10 days after dealers began accepting bookings for the Inspira. Mitsubishi would get the Exora for rebadge in Japan under them as fair technology sharing. Proton renewed a technological transfer agreement with Mitsubishi Motors, an agreement that in the mid-1980s was fundamental to Proton’s origins. 2012-2015 Proton Inspira 2.0P (Indiana Grey) Overview
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